The King of Finland Snow Globe charity campaign

The King of Finland Snow Globe charity campaign is made as a hobby project by Aku-Jaakko Saukkonen ja Sauli Böhm. Both are working on with Frank-mobile application. Aku tells “For a long time Sauli and I have been planning to do a small scale project in our leisure time and partially by accident, we had […]

Nord Software’s mobile application rewarded in Slush

Frank App – a mobile application developed by Nord Software and its partners – was nominated as the Best Infotainment or Utility Service. This was one of the seven series in the Best Mobile Service in Finland 2016 competition. The winners were announced on Wednesday, November 30th in Slush. Frank App’s competitors included Wolt, S-mobiili, and Tuudo.

Why do long articles beat the short ones every time?

Nobody wants to read long articles online, do they? People aren’t able to concentrate for long periods of time, or they don’t have time for reading. WRONG! Columnist John Lincoln wrote an excellent (long) article about this subject, where he explains why and how long content ranks better on search engines, and why it converts better. This article is a synthesis of John’s point of view and the article’s writer’s opinions.

8 ways to get more visitors to your blog from Facebook

Are you constantly producing interesting content for your blog yet, for some reason, you’re not getting the attention you would like? Do you yearn for more visitors? If you have already exploited different blog lists, have a functional e-mail list of your blog’s followers and you share the blog’s content in social media, what could you do any more to improve your actions? Suggestion: Adopt these tips and exploit Facebook to its full capacity!

Janne Muurinen appointed Chief Operating Officer at Omni Partners

Janne Muurinen, 40, will start as Omni Partner’s Chief Operating Officer (COO) on May 1, 2016. Muurinen has extensive experience in e-commerce, having previously worked for A-lehdet and for Klikki Ltd. He was particularly eager to join Omni Partners due to the company’s strong technical and commercial competencies as well as Omni’s first steps on the international market.

Everything you need to know about AMP or Accelerated Mobile Pages

There have been rumours about AMP on the Internet for nearly six months, yet so far there has not been that much conversation about what is actually going on. So we decided it was time to get the conversation started and created a piece get things going. In this article we look at what AMP is all about, how it is related to a web page’s search engine optimisation and how you should get AMP installed to your web site.

What is the best time to send a newsletter?

Tuesday, Wednesday and Thursday are the most commonly recommended sending days for newsletters. But what happens if everyone sends their newsletter at the best time on the best day? Yes, it reduces the attention value. One should approach the matter more analytically, and take several factors into account: competition, target country, B2B/B2C, specific target group, product and your data.

5 tips for writing a Call to Action (CTA)

Regardless of the subject of your site, its main purpose is to either sell more, or reduce costs. In order for the first to be realized, visitors to your site must do something: order a product, fill out a bid, or get in touch. A Call to Action (CTA), as its name suggests, is an element that aims to get the visitor to perform a desired action. This article provides 5 tips for writing an effective CTA.

The intolerable lightness of entrepreneurship: Omni’s first year

Omni Partners was born as a result of the frustration towards the digital marketing culture, where both clients and offices measure results based on hours instead of profit. We were also concerned over the state of Finnish e-commerce and the fact that Finnish consumers mostly make purchases from foreign instances. We wanted, from our part, to be involved in funneling the flow of euros towards the domestic markets. How did our first year go?

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